Soi7
Los Angeles, CA c2011
identity & print collateral
Soi 7 is a modern Thai restaurant located on 7th and Grand, in the heart of downtown Los Angeles. This is an ongoing branding project between me and my colleague,
Thanh Nguyen. We were asked to create a nostalgic feel for the brand, reminescent of French colonialism in southeast Asia. The logo is stamped onto the menus rather than printed to maintain that aesthetic.
